Why Does Brand Naming Matter So Much?
Think of your brand name like your signature. It’s how people remember you, talk about you, and feel about you. It’s that magical moment when your brand name *clicks* with your audience. It needs to be catchy, meaningful, and, most importantly, true to your brand’s story.
A killer brand name doesn’t just sound good; it drives connection, fosters loyalty, and sparks intrigue.
Sounds like a tall order? Don’t sweat it. We’ve broken down the brand-naming game with a fresh framework that gets it right every time: P.O.E.T.I.C. It’s fun, it’s simple, and it’s the key to creating a brand name that sticks.
The P.O.E.T.I.C. Framework
Purpose-Driven
Your brand name needs to serve a purpose—beyond just sounding cool. What’s your brand’s mission? Why does your business exist? When you build your name around your purpose, you’re telling a story that matters.
Example: *Patagonia* – This name instantly brings to mind rugged adventure and a commitment to the outdoors.
Atmospheric photography
Photos generate an emotional connection by depicting real people, the environment, and beautiful objects. In 2023, we’re seeing brands opt for a minimal logo paired with original photography to portray their personality and products.
Picture the grainy effect of a polaroid or the nostalgic look of 35mm film. They create an atmosphere that draws people in. Studio photography is being replaced with beautiful candid shots that can be taken from any camera.
This accessible form of photography inspires consumers who yearn for simple, creative branding they can relate to. This trend is ideal for nostalgic brand marketing. A perfect example is Kinn jewelry. Their minimal logo and photography are simple, accessible, and beautiful. Like their products!
This trend works well for brands that want to grow their presence on photo-driven social media and sell products rather than services. Photos help us visualize using the product or attaining a specific lifestyle. This is what makes photography so effective!
“Brush up on colors and their associated emotions to make sure you nail the mood and tone of your brand.”
Simple maximalism
You don’t need to go down a design rabbit hole to create a brand that stands out. A bold font, a striking color palette, and mindful use of negative space are enough.
Choose one design element, like a font or color palette, and make it striking! Try balancing the simplicity of a serif font with a clashing color palette of electric blue, neon green, and yellow. Or, you could use a large, bold display font with a muted pink and blue palette.
In 2023, brands opt for simple elements that pack a punch to get their message across. This branding trend rose from the need for simplicity and structure without sacrificing creativity.
It’s a modern look and suits up-and-coming brands that offer a unique product or service. Or for businesses that want to stand out from a loud and crowded market.
